The problem
Your wine reaches everywhere. Make sure its story does too.
The back label
50 generic words. No room to tell anything. The same format for 50 years.
The legal QR
A nutrition table. Mandatory. No narrative, no experience, no data. Just compliance and nothing more.
Once it leaves the winery, the trail goes cold
The bottle travels, gets opened and is drunk far from you. What people ask about it, in which language, from which country: today the platforms keep that information. You're selling blind.
What if the bottle could tell your story, in any language, to anyone who holds it?
The sommelier
A sommelier that never sleeps, in the language of whoever asks.
Every bottle carries a sommelier inside. It answers by voice or chat, about this wine and this vintage, at any hour and in any language. It doesn't search the internet or improvise: it only knows what your winery has approved. And it knows where the bottle is: at the fair it talks about your stand and the vintage on pre-sale; at the restaurant table, about pairing. Each context, its own sommelier — and its own analytics.
It welcomes people for you: at your stand, on visits, on your website
It knows all your wines, your story and your way of telling it — with the face, the voice and the name you choose.
He's right here, present. Switch him on and he talks with you — in your language, in real time. He also answers and takes orders by phone and WhatsApp.
Talk to this bottle's sommelier
Genio is the sommelier of the wine page you just saw. He's right here: ask him anything about this wine — pairing, vintage, whatever you like. Nothing to install.
Live · no sign-up
The sommelier's intro video — per language and vintage — travels on each bottle's page.
The door
A hundred thousand bottles, your wine's story told a hundred thousand times
The same story, yours, told a hundred thousand times: at the table of whoever opens the bottle, in their language, far from the winery. No other brand investment gives you that many points of contact — and today all hundred thousand are silent.
The door doesn't lead to your website. It leads to that wine and that vintage
Whoever scans doesn't have to search: they're already there. The story of that vintage, written and narrated the way you want it told, with your landscape, your sensory profile and your winemaking. And the buy button leads to your shop.
Your sommelier speaks, with what you have approved
It answers about the wine in hand, not from the internet. Correct a fact and what it says changes with it. And it can carry the face and the voice you choose.
In the language of whoever opens it
Your wine speaks German in Berlin, Japanese in Tokyo, Catalan in Barcelona. And if a market asks for Chinese or Korean, we build it for you. No language limit: page, audio and sommelier.
The relationship
Your winery lives on the consumer's phone. Years after the last sip.
The bottle runs out. The relationship with whoever drank it doesn't. Your brand stays, brings them back to you, and lets you know who chooses you.
Your customers come back
The relationship doesn't end with the last glass: your wine stays present on the phone of whoever enjoyed it, inviting them back to you — not to a catalog of a thousand wineries, to yours.
You stop selling blind
Whoever connects with your wine leaves you a direct, owned channel to announce your new vintage, with no intermediaries and no networks you don't control.
Your sommelier stays with them
Every reunion with your bottle is personal and memorable, without you lifting a finger. Your brand becomes tied to an experience they want to repeat.
Their memories are written with your wine
Dinner photos, voice-dictated notes, a diary, a calendar and a tasting map: consumers build their wine memory with your bottles — and the sommelier remembers it with them.
Every happy customer, a shop window
One tap turns their moment into a card for Instagram or WhatsApp linking straight to your wine page: a personal, measurable recommendation. And your page can showcase real community moments — authentic photos, moderated and anonymous.
Your brand stays: present, close, or memorable. And all of them work to bring them back to you.
We don't compete with Vivino — Vivino talks about a thousand wines. SommelierLab talks about yours. And keeps doing so even when you no longer hold it.
The return
And you know what happens on the other side of the door
How many queries each vintage gets, from which countries, in which language, what consumers ask and which questions the sommelier couldn't answer: what your story is missing, said by the consumers themselves.
Also the requests, orders and bookings that come through the door: from the bottle, from your website or from the counter during a visit. Even when nobody is at the winery.
The data is aggregated: you don't know who drinks your wine, but you do know the interest it raises and what people want to know about it.
IDV (Wine Digital Identity)
When someone asks ChatGPT about your wine, the source is you.
Every wine published with SommelierLab carries a Digital Identity signed by the winery: verifiable, portable data that search engines and AIs can read. Your version is the official one — not Vivino's, not some random review.
Discover your wine's IDV →For the winery that has (or will have) its own AI
When your AI arrives, it will already have somewhere to plug in.
We don't connect to your software: your software plugs into SommelierLab. You create a key in your dashboard, hand it to your AI assistant or your management software, and it sees what you see there. Nothing more.
Knows your wines
Your vintages, with their signature and published languages.
Sums up your month
Scans, conversations and most-viewed wines, always in aggregate: never who scanned or from where.
Handles the messages
The orders, visits and bookings the sommelier takes on your behalf — and your software is notified the moment they arrive.
Prepares the wine sheet
It can leave a vintage's draft ready without overwriting anything you already wrote.
Your AI proposes; you review and sign. It never signs or publishes for you.
The access key for your AI comes with the Premium plan. Today it works with management software and Claude Code; ChatGPT and Claude in the browser, not yet.
How it plugs in, step by step (in Spanish) →Two QRs, one provider
The legal QR code for your label, included with any plan. The premium one transforms your bottle.
Legal wine QR code (EU e-label)
Ingredients, nutrition, allergens. Complies with EU rules (Regulation 2021/2117). Small, on the back label.
- ✓ Every wine in the winery, with any plan
- ✓ 24 EU languages automatic
- ✓ Editable anytime
- ✓ Guaranteed legal compliance
If you currently pay for a paid e-label (€150–250/yr), this saves you that cost.
Interactive QR code: the wine experience
Full digital experience. Visible on back label or premium sticker with CTA "Discover this wine".
- ✓ Own editorial narrative + audio
- ✓ Unlimited languages with curated translation
- ✓ Conversational AI sommelier
- ✓ Signed IDV (Wine Digital Identity)
- ✓ Full analytics + contextual QRs
- ✓ Country/distributor purchase CTA
- ✓ Moderable ratings and comments
- ✓ Complete management dashboard
Selling in the EU? Regulation requires a legal QR on every label — and that QR, by law, cannot sell: ingredients and nutrition only. With any plan we solve it for you at no cost, for every wine, and since the reprint is due anyway, the same label carries the second QR: the one that does tell your story and sell your wine. No reprint coming up, or selling outside the EU? Your story still starts today: a premium sticker on the bottle. Obligation solved; bottle working.
Implementation
No friction for the winery
You send your material
Tech sheet, photos, history. Whatever you have.
We build the experience
Editorial narrative, audio, translations, premium design.
You approve and customize
From the Publication Studio. Adjust tone, modules, languages.
Your wine has a digital presence
QR on sticker or back label. Ready to scan.
You don't need to touch the label to start. A contextual QR — at the fair, at a tasting, on the counter during a visit — opens the same wine page from day one, with its own separate analytics. The bottle's QR goes in with your next label run, the one EU regulation already requires you to print, at zero printing cost. And if you don't want to wait for it, a premium sticker puts it on the bottles already on the market.
Plans
You pay per wine, not per fixed bundle
Pricing is per wine per year: you choose how many wines you activate and which plan fits your needs. The more wines, the better the per-wine price. And with any plan, the EU legal QR is included for all your wines.
Essential
1–4 wines · 3 languages of your choice
Price per wine per year
Bottle AI sommelier · chat
- ✓ Interactive wine page with your own narrative + narrated audio
- ✓ Analytics, ratings and contextual QRs
- ✓ EU legal QR included, for all your wines
Pro
5–8 wines · 5 languages of your choice
Price per wine per year
Bottle AI sommelier · chat and voice
- ✓ Everything in Essential
- ✓ Your logo and your colours, no 'Powered by'
- ✓ Buy CTA per country + WooCommerce
Premium
From 9 wines · 7 languages of your choice
Price per wine per year
WINERY-wide AI sommelier · your full range
- ✓ Everything in Pro
- ✓ Your domain + QR in your design: the printed code is yours
- ✓ Real-time analytics API
- ✓ Moments wall: real customer photos on your wine page
- ✓ 2 sommelier campaigns/year
Tailored proposal for your catalog
Request a demoHow much do you pay today for a QR that only shows ingredients?
| Other e-labels | Generic QR | SommelierLab | |
|---|---|---|---|
| Legal e-label | €250/yr | €149/yr | Included |
| Own narrative | ✗ | ✗ | ✓ |
| Professional audio | ✗ | ✗ | ✓ |
| Curated multilingual | ✗ | Auto | Up to 7 languages |
| AI sommelier | ✗ | ✗ | ✓ |
| Analytics | Basic | ✗ | Complete |
| Ratings | ✗ | ✗ | ✓ |
| Country/purchase CTA | ✗ | ✗ | ✓ |
| Dashboard | ✗ | ✗ | ✓ |
Straight answers
What every winemaker asks. Answered without spin.
Why a QR code and not label recognition, like wine apps do?
Three reasons. Precise identification: each QR points directly to one wine and its vintage, with none of the mix-ups between similar labels or different vintages that visual recognition has. Direct access, nothing to install: the consumer scans with the phone camera and the page opens in the browser, in their language; a photo only works for people already carrying a wine app. And analytics that come back to the winery: when a consumer photographs the label, the scan stays in a third party's app; when they scan your QR, it stays in your dashboard — queries per vintage, countries, languages and what people ask.
Why not just link the QR to my own website?
Your website is a destination, not a per-bottle page. Whoever scans wants this wine, this vintage, in their language, right now — not to go hunting through your menu. And it's not your site or us: the buy button points to your shop. We add traffic, we don't take it away.
Isn't two QR codes too much for my label?
The legal one is required by EU regulation and goes on no matter what — small, on the back label. The experience one is optional: you add it only if you want anyone to be able to discover your wine in depth. You decide how much label to give it.
My bottles are already printed and on the market. Am I too late?
No. The QR comes in with your next label run — the one EU regulation already requires you to print — at zero printing cost. And if you want it live sooner, a premium sticker with "Discover this wine" puts it on your current bottles from day one.
Doesn't this depersonalize my winery? A robot talking about my wine?
Quite the opposite. Today, whoever tells your wine's story online is usually an algorithm or your distributor's community manager. Here it's your narrative, in your voice — it can even be the winemaker's own. It's more yours than it is now, not less.
Do consumers actually scan?
With the new EU rules they'll scan anyway to see the ingredients. The question isn't whether they scan, but what they find when they do: a cold PDF of legal data, or your story told by you.
And if I leave one day? Am I locked in?
No. No lock-in: you leave whenever you want. What's yours goes with you at the click of a button, «Download my data»: narrative, data and audio. And the QRs already printed? We redirect them to your website: no bottle on the market goes dead. And with your own domain (Premium plan), you don't even need that — the QR is yours, point it wherever you want.
How much work is it for me?
You send us whatever you have — tech sheet, photos, the story — and we build the draft for you. You approve it and fine-tune the tone from the dashboard. In an afternoon, not a months-long project.
Do pages expire? What does the consumer find 5 years from now?
Their wine, intact. Every published page is a permanent document: the consumer's personal cellar never loses bottles over the years. Only cost-bearing features (AI sommelier, voice, avatar) are tied to an active service: if a wine leaves the service, its page switches to archive mode — complete and visitable forever, without the AI layer. Your customers' bottles never die.
Discover how to activate the digital identity of your wines
We'll show you how it works with one of your bottles. No commitment.
or if you prefer, no forms:
Message us on WhatsAppor call us anytime: +34 936 942 989
Our AI assistant answers 24/7 — the same one we put on your wines.